At Lateral Pilates, we care about your movement, your experience, and your trust. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, make a purchase, or interact with our brand. By accessing or using this site, you agree to the practices outlined below.
Information We Collect
We collect information to help your order reach you safely, improve your experience, and keep our community running smoothly.
Information you provide directly:
Information collected automatically:
We do not knowingly collect or solicit information from children under 13.
How We Use Your Information
We use your information to:
We do not sell your personal information. Ever.
Sharing Your Information
We only share your data with trusted third-party services that allow our business to operate, such as:
These partners only receive the information necessary to perform their functions and are required to protect it.
Cookies & Tracking Technologies
We use cookies to keep the site running smoothly and to personalize your experience.
Cookies help with things like:
You can adjust your browser settings to refuse cookies if you prefer.
Your Privacy Rights
Depending on your location, you may have the right to:
Information We Collect
We collect information to help your order reach you safely, improve your experience, and keep our community running smoothly.
Information you provide directly:
- Contact details such as your name and email address
- Shipping & billing information for purchases
- Account information you choose to create
- Reviews, messages, or UGC content you send or upload
Information collected automatically:
- Device information (browser type, IP address, etc.)
- Website activity (pages visited, time on site, clicks)
- Cookies and similar technologies
- General analytics that help us understand how people use our site
We do not knowingly collect or solicit information from children under 13.
How We Use Your Information
We use your information to:
- Process and deliver your orders
- Provide customer support and order updates
- Improve your shopping + browsing experience
- Send marketing emails (only if you choose to opt in)
- Analyze website performance + trends
- Keep our site secure and functioning
We do not sell your personal information. Ever.
Sharing Your Information
We only share your data with trusted third-party services that allow our business to operate, such as:
- Payment processors (Stripe, PayPal, Shopify Payments, etc.)
- Shipping carriers + logistics tools
- Email marketing platforms
- Analytics tools that help us understand site usage
These partners only receive the information necessary to perform their functions and are required to protect it.
Cookies & Tracking Technologies
We use cookies to keep the site running smoothly and to personalize your experience.
Cookies help with things like:
- Remembering what’s in your cart
- Saving your preferences
- Understanding which products are getting the most love
- Improving site functionality
You can adjust your browser settings to refuse cookies if you prefer.
Your Privacy Rights
Depending on your location, you may have the right to:
- Access the personal information we hold
- Request corrections or deletion
- Opt out of marketing communications
- Change cookie or data preferences
Data Security
We take your trust seriously. We use secure connections, encrypted checkout, and trusted third-party processors to protect your information.
However, no website or electronic storage is 100% secure.
If a data issue ever occurs, we will contact affected users as required by law.
How Long We Keep Your Information
We retain your information only as long as needed to:
- Provide our services
- Fulfill legal or accounting obligations
- Resolve disputes
If you want your information deleted sooner, just reach out.
Third-Party Links
Our site may contain links to other websites or apps. Please note that we’re not responsible for the privacy practices of those external sites.
Changes to This Policy
We may update this Privacy Policy from time to time.
When we do, we’ll revise the date at the top of this page. Significant changes may be announced directly on our website.
Last edited: Jan 13, 2026
Privacy Policy
By using our website or engaging with the services, you consent to the terms of this Privacy Policy and the collection and use of your personal information as described herein.
If you have any questions or concerns about our Privacy Policy or the practices described, please contact us at [hello@lateralpilates.com].
